Moz unlinked mentios. The most significant disadvantage is its price. Moz unlinked mentios

 
 The most significant disadvantage is its priceMoz unlinked mentios Unlinked mention strategy works because: The source already trusts your resources

In other words: find unlinked brand mentions on autopilot. Source: Moz Unlinked Brand Mentions. Link Reclamation. Appearing in videos,. Higher search rankings. This will deal with the problem of unlinked mentions in multiple notes. That’s good. You can also set up a notification email. Here’s a link we got from a brand mention on the ConversionXL blog. If you have any questions, I'm happy to discuss more in the Q&A thread. When you find unlinked mentions, reach out to the website owner and ask if they can link to. Use other tools such as Mention or Google Alerts to keep an eye on unlinked mentions that you can reach out to for an extra link; Set up a recurring site crawl or manual check to look out for new broken links; 8. Some of my notes show 20 unlinked mentions but they are all links in URL or code blocks. Step 2: Go to “Link Explorer” by clicking on ”Free SEO Tools. Real-Time Unlinked Mentions. That’s an unlinked mention. Identify the specific brand keywords to track -unlinked mentions of the word brand name, slogans, product names, executives, etc. com -intitle:[your brand] Moz Local Raise your local SEO visibility with complete local SEO management. , those containing unlinked mentions). Semalt SEO Extension is a free SEO tool to track websites’ Google rankings and spot issues that keep you from attracting traffic. Unlinked mentions occur when someone mentions your brand’s name but doesn’t link to your site. Thanks for the detailed. Export to a . Unlinked Mentions vs Link Reclamation. Compare SEO Products See which Moz SEO solution best meets your business needs. Including your company in a listicle of recommendations. STAT SERP tracking and analytics for enterprise SEO experts. Google Alerts – Helpful for finding unlinked brand mentions; Pitchbox – Suitable for large-scale outreach teams;. But in our experiment, we found that GKP almost always overestimates “true” search volume and is only. Search for results that mention a word or phrase. Page Authority is a metric created by Moz to predict how well a page will rank. Whether you’re optimizing your content to make it more powerful in the eyes of Google, or boosting referral traffic to a clients’ campaign, it’d take some time to sift through alerts and hone in on unlinked mentions manually – especially if your alert is for a broad topic, or if your brand / client is kind of a big deal. This is probably partially driven off anchor text, but that’s by no means the whole story: I also heard directly from a Googler that because Google knows entities, they can and will associate your. You need to review these sites for quality; otherwise, you might end up with a Google Penguin penalty. Set Up Alerts for Future Mentions. Meaning that if you are on the page “Hammerspoon”, and in another note you type the word “Hammerspoon” but don’t make it a link, it will show up in Unlinked Mentions. Claiming Unlinked Mentions vs. Just enter your website URL into the tool and set up an alert for when your site is. Right click in the content area to check or uncheck the. If you find unlinked mentions, contact them to ask whether they are willing to add your link. Either way, during the course of your brand name building process (unlinked mentions, links, citations) - I would throw in the. SearchBest for finding unlinked mentions. Competitive analysis usually starts out as the long tedious process of searching Google for your most important keywords and seeing who shows up. it’s 99 searches, 1 search per other file. Find unlinked mentions. Not insurmountable, but also not necessarily. Ahrefs provides a helpful. You can also set up a notification email. Implementing affiliate and referral programs. Gather Competitor Information. Think of it like a “mention” on the internet. I still get a lot. Verified account Protected Tweets @; Suggested usersAny backlink profile that shows a large number of links that are intended to manipulate a site’s rankings in Google search results is a red flag that a link spam scheme is being used. In fact, it has an automatic mode that automatically pulls all pages that fit your criteria into. Moz Local Raise your local SEO visibility with complete local SEO management. Simply set up a Google News alert to find web pages that mention your brand. An example of a company brand: 2. If your client’s site does not already have a. With unlinked brand mentions you have already earnt the mention — possibly through some great content or services you provide. But the shift towards unlinked mentions as a trust signal was most clearly spelled out by Google’s Gary Illyes, in a keynote at Brighton SEO in September 2017. Off-page SEO is more important than ever since on-page activities cannot solely bring success to your website. And register a free account. Find out more about. Like this: This strategy works great because, with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. com with any questions. In this guide, we’ll dive deep into off-page SEO techniques and help you understand. Modern 360-degree SEO tools like Semrush, Ahrefs, and Moz also include the functionality to suggest link-building opportunities that can boost your backlink profile. Near the graph, represented summary data of all your back links: total backlinks, inbound links added into the history tab, indexed back links, unverified and inbound. For a brand term like "Cheese Media" I would definitely start with the space since nobody really searches for something like that and you'd easily get that "brand". Link reclamation, on the other hand, refers to finding and fixing existing links. 02 Use the media monitoring tool. The sources of unlinked mentions depend on the tool you use. Moz API Power your SEO with our. A brand mention comes in many forms, including: Adding your company website to a directory or resource list. Click just once to find out how your website ranks and what keywords it’s ranking for. Namely, Moz’s Domain Authority (and Page Authority),. If you find that your fashion website is mentioned on a website, but there is no link back to your website, contact the website owner and ask them to add a link. Unlinked mentions. Here you’ll find the best link building tools for discovering top-notch content in your niche, finding unlinked mentions, and creating your own link magnets. Often, all it takes to secure these links is some research (usually with a tool like Moz’s Fresh Web Explorer, Mention or BuzzSumo’s new unlinked mention feature) and persuasive outreach. Continuing our discussion on leveraging Moz for SEO, let’s dive into how to conduct a link audit using Moz’s powerful tools. Their page crawler is also a great tool for identifying high and low performers. You can also find unlinked mentions and get website contact information. Here are some effective strategies for using this approach to improve your ecommerce link-building: Use tools like Google Alerts or Mention to monitor brand mentions online. The same applies to. Step 2. Like this: This strategy works great because, with a gentle nudge, most site owners are happy to turn your unlinked mention into a link. The graph always shows the main keyword which is a little bit irritating, because there is a link shown that doesn’t exist at first sight on the page. . I might give that try. Sifting through all of those results is for suckers, though. These are websites that can potentially impact the DA of your website. Whether you’re optimizing your content to make it more powerful in the eyes of Google, or boosting referral traffic to a clients’ campaign, it’d take some time to sift through alerts and hone in on unlinked mentions manually – especially if your alert is for a broad topic, or if your brand / client is kind of a big deal. That’s because building quality and relevant backlinks takes time, an excellent nose for a story, perseverance and can be resource intensive. Additionally, Ahrefs’ Content Explorer can be used to find unlinked mentions and Prowly News Alerts can also be utilized for searching images. To calculate the domain authority, Moz uses several factors, such as the unique links pointing to the main domains and the total number of links. It could be in the form of an article, blog post, forum comment, etc. When a URL is submitted to cubestat, a profile page is created and featured on the cubestat. Click on any of the unlinked mentions. Obviously, you cannot check for keywords but instead, you need to check on brand mentions. If the content has lots of backlinks and is old, then you could. Step 4: On the next screen, you can see the DA and PA. csv file, and make sure that you export highlighted domains only. The same applies to. With Moz Pro, one can know the location of the backlinks. If you’ve been on the interwebs for a decent amount of time, you’ve probably garnered a fair amount of brand mentions from other websites. Sifting through all of those results is for suckers, though. When Google implemented its Penguin update, the algorithm targeted manipulative link-building tactics, making quality inbound links. Another way to build backlinks is to find unlinked mentions of your website or brand online. Bad filename: img-190303. Backlinks, and/or Show Unlinked Mentions in the context menu. Send content and guest blogging pitches to publications and creators. Moz Links API Power your SEO with our index of over 44 trillion links. Even unlinked mentions of your brand can be considered as counting towards authority, and therefore nofollow backlinks can have some impact. A great client that continually gets links from the BBC, NY Times etc which actually takes care of having to do any marketing for them. Use it when sending your message, and even mention your name and position for added credibility. Off-page SEO activities help search engines to see your website as authoritative and trustworthy. Unlinked Mentions tool specifically targets mentions of your brand that aren’t currently hyperlinked. It enhances the perception of your site's expertise, trustworthiness, and relevance, helping you. I use Obsidian in 3 different languages and it would be useful to give notes alternative names. So the next step is to set up projects that will track your keywords. Say you lost your wallet, your toy truck, that evil girl in the playground who stole your best friend… Each of these lost things brought some form of value to your life, and now they are gone. Screenshot of Ahrefs dashboard. Developing a link reclamation strategy is crucial for SEO and marketing campaigns, which involves fixing broken internal links, reclaiming lost links, and utilizing unlinked mentions for increased visibility. It was created by Moz as an indicator of success for your domain. Step #2 – Offer your content as a replacement. Ahrefs’ Content Explorer. Asking them to update their link with yours. That’s bad. Finally, we’ll go to the “Custom” tab and select the “Does not contain” filter we set from the drop-down. Earned mentions are often unlinked! When websites are referring to your brand or a specific piece of content you've published, they will often mention it without linking to it. To quickly find unlinked mentions, you can use a tool like Prowly’s News Alerts. 95) List of Moz features: Try Moz Pro FREE for 30 days (Worth $99) Major Differences Between Semrush. com—one of the domain-level competitors from our spreadsheet—has been mentioned on 20K+. Technique #4: Turning unlinked brand mentions into backlinks If you’re looking for a simple way to build high quality links to your site, we recommend that you prioritize this one. Social listening. Obsidian unlinked mentions are backlinks in a note that contain references to the page from another note but you haven't explicitly linked to it. To find unlinked mentions, you’ll need to run these results through a custom search with Screaming Frog SEO Spider or another tool. e. A successful Link-building Campaign consists of several steps: 1) Preparation: 1. For example: tags: ["#pkm", "#hype"…The Linked mentions and Unlinked mentions view on the right hand pane is a place where you can check the backlinks to the current note. 3) Google Search Console. This encourages you to reveal heaps of value link building sources so you can expand your traffic to your blog or site. Monitor the web for mentions of your brand that do not include a link back to your website. 2. They believed that search engines were using unlinked mentions to gauge the overall popularity of a brand, and then factoring these trust signals into their ranking algorithm. For example, if you wanted to find unlinked mentions for Ahrefs. “BrandName”. The “unlinked mentions” feature searches for your unlinked brand name mentions anywhere on Google. If you have any questions, I'm happy to discuss more in the Q&A thread. As you produce content, ensuring that your pages have optimized elements including titles and meta descriptions is vital for healthy SEO. , those containing unlinked mentions). With Moz you can identify unlinked mentions of your brand and later on easily pitch these sites for a backlink. Discoverability – Search engines revisit popular pages more often than. A Moz Pro subscription ranges from $99-$599 per month (with significant discounts if you pay yearly). 5. Moz: Social Media Analysis. First, you need to identify those broken or unlinked mentions. Ahrefs – No special discount, but you can get a ~20% discount on an annual subscription. Not got the ideal solution, but press Ctrl+H and you should get Find and Replace. Semrush – No special discount, but you can get a 16% discount on an annual subscription. An example of a company brand: 2. In the template (using templater) it looks like: - dropped yesterday: `=[[{{yesterday}}]]. This tool helps to recognize mentions of one's business anywhere on the web. 2. Keyword Explorer. Get inspired by content with the most social shares. 💡 #1 Know advanced search commands inside and out. com in fresh web explorer along with your brand name and you can find sites that. In fact, Moz estimates that off-site SEO-related factors likely carry more than 50% of the ranking factor weight. Log into your Ahrefs account and go to ‘Content Explorer. How Link Building For SEO Works. Now that you know how to access all your brand mentions, it's time you convert unlinked mentions into links. WordPress Change. Unlinked Brand Mentions. Connect with the mention's author. The Backlinks panel has two sections, Linked mentions and Unlinked mentions. Ask your customers to mention your brand on their website or blog, and then kindly ask them to insert a backlink on your brand name. Paying attention to the discussions of your customers and prospects can. Find out more about how brand mentions play an increasingly important part in that mix. This will help you. You can use tools like Moz’s Fresh Web Explorer to type in your brand and find any unlinked mentions across the web. Step 1: Under My Mentions, click unlinked. You can also look for posts that mention your brand, but don’t provide a backlink. Users can perform keyword research, topic research, backlink analysis, rank tracking, and run SEO audit reports. The first is finding files that may have mentioned a topic that I didn’t link to anything. Lots of people use domain authority to check a website’s quality, but remember that DA is a measurement from Moz, not a ranking factor identified by Google. Say you lost your wallet, your toy truck, that evil girl in the playground who stole your best friend… Each of these lost things brought some form of value to your life, and now they are gone. Now, by “brand mentions”, we mean all those instances in which the name of your website or company has been featured on third-party posts. Moz tool: Fresh web explorer. 1. Examples of these types of schemes include excessive link exchanges, PBN backlinks, hidden links, doorway pages, site-wide footer links, etc. Now let’s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run it. Link Building. A link for a group of resources is an incoming link to a resource in the group, i. Step 3: Crafting a good pitch to boost your outreach efforts. Backlinks are still a key ranking factor in 2021, yet link building and digital PR also remains one of the trickiest areas of the SEO mix when it comes to helping your website to rank effectively. If the unlinked mention checks all the. ”. STAT SERP tracking and analytics for enterprise SEO experts. You can quickly link it and even read what was in that other file in a small window. Yes, agree with this: you can use a plugin and/or find and replace across notes. A domain’s authority score ranges from 0 to 100, with higher scores indicating a greater ability to rank. Claiming Unlinked Mentions vs. The latest tweets from @Mozmq_unlink () removes the specified message queue name . While this may sound like a link roundup, there’s a few key differences. Your brand name shows up in a positive remark in an industry blog. Now let’s copy-paste the Content URLs (from the Content Explorer export) into Screaming Frog and run it. Or, feel free to send an email to help@moz. csv file, and make sure that you export highlighted domains only. Expanding the usefulness of unlinked mentions. Check to see if your chosen. View ranking changes over time. Discover the website’s best-performing pages as. We mention this primarily to demonstrate that Moz practices what they preach; utilizing SEO to power their inbound marketing strategy. My personal favorite is SEMrush. 2) Outreach: Reaching out to prospects with a specific outreach tactic: 1) broken link building. Second, edit the alt text of your image file inside the Squarespace admin—the best practice is to write a short SEO description of the image. Ahrefs Content Explorer is a particularly useful tool for uncovering unlinked brand mentions. Steps to reproduce Create a code block or inline code and place a note title inside it: Foo Bar or Foo Bar 2. Our Linkedin network is a great place to meet the best professionals in our industry. Find a website with a Spam Score higher than 30%. computationally, you would do this by making a list of all the other notes in the vault (including any aliases for notes) and then searching your current note for any of those names. Unlinked Brand Mentions. For example, B&H Photo Video and Audio has a lot of online references, as seen in the Moz report. Ping sources that may have talked about your brand, website, people, or products without giving you a link and you can often encourage/nudge that link into existence (along with the great SEO benefits they bring) Reverse image search tools like TinEye or Google Images can help find unlinked mentions of a brand and recover missing or broken links. Link reclamation is when you actively seek out these unlinked mentions and request that the site owner add a link to. It empowers you with a Link Intersect feature like the one offered by Ahrefs. With unlinked mentions, you’re already halfway there. Moz Fresh Web Explorer Moz’s very own Fresh Web Explorer is a gold mine for finding websites mentioning your brand. The tool comes with a built-in search engine that pulls results directly from Google (or Bing, if that’s your choice). Transform unlinked brand mentions. This template automates checking Google search results for pages that mention your brand, but don't link to your domain. Step 2 – Create an alert using one of these purposes: Brand Mentions: here you can see every article that is mentioning your brand, even if it is with link or unlinked; Competitors Mentions: here you can see all your competitors mentions; Content from a Website: here you can monitor the content created by a specific website; Keyword. Reclaim Links feature reports you the broken links on your site that have inbound links. Finding Unlinked Mentions. We need automation. Find unlinked mentions of your brand online; Reach out and ask them to link to you; They’re low-hanging fruit in link building because you’re already halfway there. Here are several effective methods to uncover these mentions: Conduct regular Google…Moz Local Raise your local SEO visibility with complete local SEO management. Identify Keywords The first thing you need to do is…With SEMRush, we have all we need to perform an SEO audit. Content Assets. Step 1: Finding a good topic. Unlinked Brand Mentions. Using prospecting tools: Find bulk mentions using Moz Fresh Web or Ahrefs Context Explorer then upload the site. Unlinked brand mentions are instances where other websites mention your brand but do not link back to your site. Unlinked Mentions. With Moz, you can dig deeper into all kinds of data. Now you can use the tool to find and fix broken pages with inbound links, find unlinked mentions and see which links your competitors have, but you don’t. I am the John Doherty in Google because of this: Rand is an entity: Moz is an entity, and Google knows to associate “SEOmoz” with “Moz”. The key is using the right process so that you can scale the campaign as you find success. Unlinked Mentions. This strategy mostly. It has been picked up by an author on MOZ and included naturally in a post! Social Shares. You can then check these mentions to see if they are linked or unlinked. Their page crawler is also a great tool for identifying high and low performers. Below is an example of an email template I use to help acquire links through unlinked brand mentions. Whatever the reason, an unlinked mention is a backlink opportunity just waiting for you to pick up on it. Ahrefs provides a number of tools and resources for digital marketing. Get Links From Unlinked Mentions. The first step is to find an unlinked mention using one. Link opportunities: This feature is what I found somewhat unique in Moz. However Obsidian keeps telling me that 2022-07-17 is an unlinked mention Similar. . LinkAssistant is link-building software designed specifically for link-builder outreach. Either way, let me know by leaving a comment below right now. A Thought Mention Underlined in a Note Right-click on a Mention in a Note to either link to or activate this Thought. You can also use tools to find websites that mention your website, your brand, or your products. Moz Link Explorer: A Comprehensive Link Analysis Tool. No one likes to lose things. SEMrush vs Moz: Social Media Analysis An unlinked brand mention is when a website mentions you or your business without actually linking to you. Put in –yourdomain. With these tools, it’s easy to track the progress of your campaigns. These three categories encompass all the different ways to earn links to your site. Easy Link Opportunity #2: Unlinked Mentions. If the content has lots of backlinks and is old, then you could. Tools like Google Analytics, Moz, and Ahrefs can provide a detailed understanding of your website’s link profile. Hi Moz community, Seems like Bing already confirmed that they are using link-less mentions for the ranking graph and some SEO experts believe if Google also employing the same in their Algo. Find unlinked brand mentions. The cheapest plan costs $19. For the other problem areas like code blocks, perhaps give us the option to hide those Unlinked mentions. It has a high chance of success because whoever mentioned you is already familiar with. And to keep your site in Google’s good books, Moz provides just the right set of tools to scan and take care of potentially detrimental links. Moz Links API Power your SEO with our index of over 44 trillion links. There are several ways to find unlinked brand mentions. Content Explorer is another multifunctional tool by all-mighty Ahrefs. Currently, it combines a bunch of link prospecting tools, keyword research, a backlink analysis tool; an in-built email client (with. Domain Analysis Get top competitive SEO metrics like DA, top pages and more. By focusing on these pointed strategies, websites can significantly enhance their online visibility and search engine ranking. I would go for the "no-space" version for this one. 3912. Run a search for your brand. Get Free Report. Good filename: womens-white-shirt. Moz vs Semrush: Ultimate Comparison [2023 Edition]. To restore the thought names and/or links and mentions: • Right-click within the Notes area and click Show Mapped Links, Show Backlinks, and/or Show Unlinked Mentions in the context menu. We use Moz tools at Inflow, and we usually start by looking at domains with a. 7% – Generic anchor texts. For example: aliases: [AI, Artificial Intelligence]. Target Unlinked Brand Mentions. (I read several threads on aliases and unlinked mentions, but haven’t found. Step 1: Checking for Unlinked Mentions. By using tools like Google Alerts or Mention, you can monitor online mentions of your brand and reach out to the website owners to. If you’ve already picked up some traction, look into using a brand monitoring tool to find “unlinked” mentions of your store or products on other sites. It could be in the form of an article, blog post, forum comment, etc. 13 Best SEO Link Building Tools You Need in 2023. Gathering competitor information is the second step in conducting a competitor backlink analysis. You can find opportunities to claim links for your content (like ebooks and infographics) similarly to how you find unlinked mentions and links to reclaim for your brand. Get instant access to brand mentions across social, news, blogs, videos and more. Step 3: Ask for them to Place a Link . The “Unlinked Mentions” tab will show you some opportunities to build your backlink profile. But first, you need to find unlinked mentions, which you can do with Google Alerts. As with the backlinks panel, there should be an option to click on the unlinked mention in order to open the corresponding page. 4. Community. In other words: off-page SEO is all the stuff that you do off of your site to get. This will show us all the pages that don’t link to us (i. Unlinked brand mentions. You can easily find and monitor such mentions by setting up Google Alerts about your brand name. 20 is a minimum. The message queue name is removed immediately. Off-page SEO includes activities done off of a website in an effort to increase the site’s search engine rankings. Digital PR devalues those opportunities if there isn’t a DoFollow backlink that comes with that opportunity. Reach out to the owners of these websites and politely request that they add a link to your site. If yours is a known brand or you keep sharing innovative research, you’ll keep getting linked and unlinked brand mentions all the time. My process involves just 4 steps: Step #1 – Search for broken links. They're also useful if you make a major change to a note (like if your understanding of a topic changed) and want to correct any previous mentions of it. For example, moz. The most useful tool for link building is its Link Explorer. 3. Top search engines have said so. Mentions show you pages that contain the searched keyword and gives you a snapshot of the Page Title and URL. md Actual result There is no backlink, but it finds it as an unlinked mention. Spyfu, AWR Cloud, and DeepCrawl are also worth checking out. The three share many overlapping features. By understanding the power of contextual links and implementing these strategies, website owners can significantly improve their search engine rankings. Its been a while since Notion unveiled the backlinking feature. 1 Moz Alternative #1: SEMRush. STAT SERP tracking and analytics for enterprise SEO experts. Steps to reproduce. #1 Use Fresh Web Explorer and Google to find fresh brand mentions. You can politely ask the writer or publication to turn the brand. This helps you discover unlinked mentions that can be turned into valuable backlinks. Broken link buildingUnlinked Mentions Tips. Sometimes, the website gets mentioned in a blog post, but the blogger fails to link back to your site. Image via Lel4nd on FlickrAdditionally, Moz shows you the same metrics for each page that you already saw for your own page: the Spam Score, PA, and DA. This shows you which sites link to a domain or URL. There are three sections: Reclaim Links – finds pages on your site that have 3XX, 4XX, and 5XX errors; Unlinked Mentions – leverages Fresh Web Explorer to find other sites that have mentioned (but not linked to) your site; Link. Ahrefs, Moz, etc. Feature requests. In the past, even if you use 80% exact match anchors, you use to rank higher. daily-drop` which translates to - dropped yesterday: `=[[2022-07-17]]. It also has a built-in disavow tool and on-demand link checker. For example, B&H Photo Video and Audio has a lot of online references, as seen in the Moz report. Your brand name shows up in a positive remark in an industry blog. Unlinked mentions should not be confused with link reclamation. I would go for the "no-space" version for this one. The author already knows who you are, and it will often only take a small push to convert this mention to a link. HTTPS is less optional. DA – Domain Authority/Page Authority (by Moz) DR – Domain Rating (by Ahrefs) Trust Score (by Semrush) Domain influence (by Cocolyze). Because these sites can outrank all but the highest authority sites, they populate the. Note that hiding or showing related thoughts is global and applies to your entire brain. In 2023, you need to look beyond your website. Unfortunately, Moz’s tool only goes back four weeks, so this helps you stay consistently on top of your brand and continually finding new backlink opportunities. You can politely ask the writer or publication to turn the brand. Step 5: Filter by Spam Score. As the name suggests, an unnamed mention happens when somebody mentions your brand or website, but does not actually link to you. You can use the unlinked mentions to add real links when you. Proposed solution. Tip #2: Target unlinked mentions. It can also personalize your outreach. Here are three common missed opportunities and fixes for each. The unlinked mentions often connect a note within one topic with a supporting note in another topic. Unlinked Mentions May Associate Data or Authority With A Website Google may connect data about entities (concepts like a business, a person, a work of art, etc) without the presence of HTML links, like the way it does with local business citations or with which data refers to a brand, a movie, a notable person, etc. A survey conducted by Search Engine People shows that only 3 in 10 marketers are making attempts to reclaim unlinked brand mentions on other sites. Link-building outreach tools LinkAssistant. Once your business (or yourself) start being noticed, you’ll often find people including mentions to your business without links. To do this, you can use. Calculate your social SOV using this formula: Number of mentions of your brand/total number of brand mentions (yours + your competitors') x 100. Designed for keyword research for Google Ads, Google Keyword Planner (GKP) is an invaluable tool in an SEO’s toolbox. Moz is an SEO software that allows you to unlock all kinds of keyword metrics, on-page recommendations, link building opportunities, crawl errors, online mentions of your brand, and many more. By tracking these types of occurrences and using outreach tactics, you can reach out to the author and ask them to include a. Paid plans start at $49/month, billed annually. In this conversation. Just as external links are critical for ranking, so are internal links. Step 2. Via manual direct email. The link prospecting tool enables you to discover unlinked mentions quickly and effortlessly. Going beyond the basics, you should also: “Spice up” your ask. Like the other SEO tools I’ve covered in this post, Moz isn’t just a backlink checker. Their open site explorer is great for link auditing and finding building opportunities. Google determines that based on hundreds of little things. Now, that gives you a list of blogs you can consider as guest blogging prospects. Use a tool like Ahrefs or Moz Open Site Explorer to analyze the backlinks pointing to that content.